Direct messaging via WhatsApp Business allows brands to tailor messages, promos, and even customer service. Personalization : Today’s consumers crave personalized conversations with brands. Additionally, WhatsApp messages also have 99% open rates and 45 to 60% click rates. High open rates : Almost 80% of WhatsApp messages are read in the first five minutes. And with Latin American eCommerce sales predicted to rise to $160 billion by 2025, this is a hot market that all businesses should be paying attention to. For instance, WhatsApp is the most popular messaging app in Latin America. Reaching new markets : Brands looking to expand their global footprint can target exciting new markets with WhatsApp Business. ![]() WhatsApp Business opens the door to endless opportunities for brands of all sizes, including: Luckily that’s exactly what Mitto does and we’re happy to help! Benefits of using WhatsApp Business If you’re looking to onboard the WhatsApp API, you’ll need to contact an omnichannel messaging provider. Uber and KLM are among the leading brands using WhatsApp’s API. Unlike WhatsApp Business which is intended for small to medium enterprises (SMEs), the API is specifically designed for large-scale organizations. One important thing to mention is the difference between WhatsApp Business and WhatsApp API. To explore these valuable tools, simply go to your chat screen, tap “settings” on iPhone or “more options” on Android, and then hit “business tools.” WhatsApp Business vs. You can also set up automated messages, such as greetings, to effortlessly interact with consumers 24/7. Messaging : You can take advantage of WhatsApp’s messaging templates to create engaging conversations in advance.Labels : Use this tool to sort your customer conversations into helpful categories, such as “new customers” or “orders pending”.Catalog : This allows you to showcase your products and services.WhatsApp Business gives brands access to a lot of nifty tools, including: Let customers pay for products within the chatĪs you can see, WhatsApp Business allows brands to easily tap into new worldwide markets and expand their reach.Join the WhatsApp Business directory, which helps customers find local companies in their area.Effortlessly engage and respond to customers with end-to-end encrypted messages.Set up a brand badge to identify an official business chat.Create a business profile that includes important information, such as a business’s address, website, and email.With a WhatsApp Business account, companies can: While the traditional WhatsApp app is used for personal conversations between family and friends and allows end-users to engage with brand accounts, WhatsApp Business enables businesses to interact directly with consumers. What is WhatsApp Business (WAB)?įor starters, there is a difference between WhatsApp and WhatsApp Business. Check out our quick crash course in WhatsApp Business to start taking advantage of this powerful platform right away. Luckily, we’ve got the inside scope to get you started. ![]() If you’re a newcomer to the social messaging app arena, you might not know how to use WhatsApp Business, or why you should be using it. But did you know that WhatsApp allows brands to engage consumers with full-funnel conversations? That’s right! Brands can use WhatsApp Business to deepen customer loyalty, create a personalized shopping experience, and provide valuable information to buyers. With more than two billion users across 150 countries, WhatsApp is the most popular messaging app worldwide. WhatsApp is an internationally-available messaging platform owned by Meta Platforms, previously Facebook, Inc.
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